Infonetics Research has recently released a report that revealed that large corporations are expected to spend upward of $377 billion on communication services. This is a concentrated study that is primarily focusing on newly adopted VoIP services that are becoming mainstream for both residential and business purposes. The worldwide leader in VoIP services is currently NTT (Nippon Telegraph and Telephone) based out of Japan, for SIP based VoIP services. NTT is projected to maintain the lead as the most utilized VoIP provider, contributing to just less than half of the expected spending in overall market spending.
The chief analyst of Infonetics, Diane Myers, is responsible for research revolving around VoIP, Unified Communications (UC) and IMS services. Based on her research, she stated in a recent interview that the SIP Trunking and UC markets have displayed “strong growth and dynamic supplier landscapes in the first half of 2012.” This is largely due to the fact the that VoIP solutions go hand-in-hand with cloud computing models which are becoming the ‘go to’ solution for those who need a fully functioning network infrastructure. Current vendors for telecom services are now branching into the hosted internet based communication models out of necessity. Many on these companies previously only provided hardware for PBX and IP/PBX systems.
One of the problems in getting straggling companies on board with VoIP is conveying the message that virtually no matter how you view newer internet based communication models, they not only offer far more features than a traditional telecom system, but are also less expensive. In general, a person with any sense knows that if something sounds too good to be true, it probably is. However, VoIP defies this mindset. The services offered through internet based communication models essentially accomplish the same feats – and then some – but the backend mechanics are much different. Think of it along the lines of drinking a milkshake through a mini straw you would pick up at the gas station to stir your coffee versus drinking the shake through a wide-mouthed straw. The goal is to obtain just enough in one sip to satisfy your taste buds, which takes substantially more effort when utilizing a stirring rod equivalent versus a ‘real’ straw.
A traditional phone line can handle roughly Kb/s data transfer rate – depending on the infrastructure where these transmissions are taking place; Ethernet connections can accomplish rates (reasonably) in the Gb/s, which potentially equate to a 1000% increase. Traditional phone lines cannot handle the demands required for web conferencing applications. In 2011, the global UC market increased by just over $12 billion dollars because of growing demands. Currently, this increase is in the 11% but by the end of the year, the continuing trend is expected to be around the 17% annual rate. Now is the time for telecom service providers to adopt VoIP, otherwise they will have virtually nothing except service to a diminishing market of empty nesters who believe that AOL is the internet.