Maybe it’s just us, but we at xchange never really saw Dan Hesse, CEO at Sprint-Nextel Corp., as ripe for the cult-of-personality treatment. But that’s what the carrier seemed to want to do with its black-and-white television spots starring the exec. Seems they’ve decided to go in another direction, as they say in Hollywood: The Hesse ads are cancelled.Dreamy visions ... (102 words)

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