BroadSoft Inc. has rolled out a platform that lets service providers create their own custom-branded application stores, populated with a selection of third-party applications that seamlessly integrate voice with Web 2.0, mobility and social networking.The e-commerce-enabled Broadsoft Marketplace allows end users to directly browse and easily purchase communications applications from the BroadSoft Xtended mash-up program, which gives developers access to ... (286 words)

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